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Week of Nov. 19th-Millennials Pay More for Features and Less for Brands

November 19, 2017

A survey of more than 20,000 new home shoppers shows that millennials care more about features than brands—especially if those features involve technology that makes life easier or more fun. A is willing to pay for tech features that make life simpler, and have to be convinced that paying extra for a brand is worth it.  Read more

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